25 years of Naturaline. Congratulations to Coop!
We are very pleased – from the beginning and until today – the brand bioRe® is the basis of Naturaline. We would like to thank Coop for the many years of successful and good cooperation!
Together COOP and Remei have done real pioneering work, which was already awarded the environmental prize for sustainable partnerships at the UNO World Summit in 2002. The success of the COOP private label collection is still evident today in the volume of approx. 750,000 finished textiles that Remei supplies for Naturaline every year. Each of these apparel textiles can be traced back to its origin by means of a QR code.
For the extensive COOP private label collection, Remei ensures the availability of yarns under the quality label bioRe® Sustainable Cotton made of fairly traded bioRe® cotton and develops finished apparel textiles that are produced according to the highest social and ecological standards of the quality label bioRe® Sustainable Textiles in Remei’s fully transparent production chain for Naturaline.
«The bioRe® brand has been the foundation of Naturaline for 25 years. We continue to believe in the quality of the textiles, the highest ecological and social standards, and the transparency along the entire value chain. For 25 years, Remei has been a strong and reliable business partner of ours. Owing to our long-standing co-operation, Naturaline has become the brand selling more textiles from organic fairly traded cotton than any other around the world,” says Philipp Wyss, Deputy CEO of Coop Switzerland.