#IGrowYourCotton

With the slogan “I grow your cotton,” Remei launched the campaign in 2022 that shifts the spotlight to where everything truly begins: the organic cotton farmers at the very start of our transparent supply chain.

For us, supply chain transparency includes not only manufacturing but also raw materials. Our farmers are the backbone of our small-holder-inclusive supply chain. They foster genuine relationships along the value chain, ensure the responsible sourcing of cotton, and grow what we all wear on our skin. Only this way can Remei keep its promise of transparently produced clothing while supporting landscape-level solutions that create nature-positive impact, from the field all the way to the consumer.

Because we believe that cotton farmers deserve more appreciation and visibility, we continue to give them a voice on LinkedIn through our ‘Farmer portraits’. A short interview, accompanied by powerful images, shows our producers just as they are: authentic, ambitious and driven by strong values. An important part of our value chain