On

“Seed to shirt. From us to you. Nothing to hide.” On launches traceable On-T with Remei as partner

It’s the t-shirt loved by athletes. It goes anywhere and with anything. But how well do you really know your tee? How many of us know the journey of our clothes, from the hands that plant the cotton to the sewers that stitch their hems?
 
Thanks to a nifty trace tool (and our lovely manufacturing partner Remei), you can follow its journey, tracking each and every step that makes your favorite tee. Now you can see every step of the action. Just scan the label on your On-T to discover its story. Seed to shirt. From us to you. Nothing to hide.
 
On’s sustainability mission is simple. We design high-performance, lasting products with the smallest possible environmental impact. We use innovations in circularity (making sure our shoes and apparel can be re-used or recycled), materials (using only sustainable and ethical sources) and production methods (building solid
friendships with the people who make our products).

What’s more, our partner, Remei – a specialist in true sustainability – gives the farmers in Tanzania and India a purchase guarantee for their cotton. That’s a promise to buy the cotton they’ve agreed to farm, building long term relationships based on trust, reliability and co-operation.
 
This guarantee is unique to farming, giving the farmers and their families the financial income their work deserves and their livelihoods depend on.
 
“At the core of truly sustainable solutions are partnerships based on trust. Only partnership and reliability in the long term make development possible. For all. The On-T is a symbol of how partnership can drive change.”